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Nottingham

Raducanu marketing magic evaporating fast for sponsors

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The Emma Raducanu gold dust seems to be nowhere to be found, with the Briton who won the 2021 US Open from a qualifying start to burst into tennis notoriety seemingly a spent commercial force.

In the nearly four years since her unlikely New York triumph, the suburban Londoner has managed a mere two semi-finals – In Seoul, 2022 and last summer on grass in Nottingham.

With a 47th ranking, the former teenaged tennis princess is being left behind, not helped by a revolving door of coaches, reportedly choreographed by her Romanian-born father.

British tabloid media have been keeping score on the vast Raducanu sponsorship portfolio – and are issuing warnings of trouble.

Her first big financial hit may have arrived, with London’s Mail reporting that she and Vodafone have parted company, with her nearly USD 4 million contract now up in smoke.

Raducanu signed that deal in the heady days following her Grand Slam win. She was also snapped up by others including British Airways, Dior, Porsche – 2024 reports that the company took back her complimentary sports coupe have yet to be verified.

But she tellingly withdrew from this week’s massive Porsche WTA event in its home city of Stuttgart, Raducanu’s remaining sponsors rs include Tiffany & Co, Evian and HSBC along with kit sponsor Nike and racquets by Wilson. 

Main photo:- Emma Raducanu with her sponsored Porsche coupe in 2024 – © Porsche

Nottingham

Brits Raducanu and Boulter set finals record

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Emma Raducanu finally reached a first final since her 2021 US Open victory  with a  7-5 3-6 6-3  over Ukraine’s Oleksandra Oliynykova to reach the final of the Transylvania Open.

Raducanu was just 18 years old when her fairytale run took her from qualifier to champion in New York.

She had to dig deep for a gritty win in a match lasting almost three hours in Romania, where her father comes from.

The British No. 1’s efforts to build on that success have been disrupted by multiple injuries and coaching changes, and the 23 year old has struggled to find consistent form on the WTA Tour.

“I’m so proud of how I competed, how I came back in the third set and how I managed the match,” Raducanu said.

“I don’t think I could have done it without everyone’s support here so thank you so much.”

Raducanu’s father, Ion, is from Bucharest and the  player briefly addressed the crowd in Romanian after her victory.

Home favourite  Sorana Cirstea now stands between Raducanu and her first title  in five years.

Fellow Brit Katie Boulter also made a breakthrough at the Ostrava Open, beating American Katie Volynets to make her first final in over 15 months.

Boulter, will have the chance to win her first trophy on the WTA Tour since defending her Nottingham title in June 2024.

The British number four beat Volynets 6-1 6-3 to set up a meeting with Tamara Korpatsch in Saturday’s showpiece.

It is also Boulter’s first final since she split from her long-time coach Biljana Veselinovic  last year and appointed Michael Joyce at the start of 2026.

The 29-year-old said she wanted to gift Joyce – the former coach of five-time major winner Maria Sharapova – some silverware on his “birthday week”.

“It’s Mickey’s birthday week so I’m going to try and get him a birthday present tomorrow, which is the trophy,” Boulter said.

“I’m going to put everything on the line. We’re going to keep celebrating his birthday for the next month.”

If  she manages to win the title in the Czech Republic Boulter, will return to the top 100 having dropped to 120th in the world.

Raducanu and Boulter will be the first two British women to play Tour-level finals on the same day.

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ATP

Family affair as Murray wins another home Challenger

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Andy Murray got a Father’s Day surprise on Sunday, with his wife and kids surprising him from their seats in the stands as he won a second grass Challenger title in as many weeks.

The former No. 1 will move up to 38th in the rankings – just six away from a treasured Wimbledon seeding as a result of a 6-4, 6-4 defeat of France’s Arthur Cazaux 6-4, 6-4 at Nottingham.

That win followed up his trophy success a week ao in Surbiton.

The 37-year-old, a two-time Wimbledon champion, apparently had no idea that wife Kim and the couple’s four kids Sophia, Edie, Teddie and Lola got to watch dad’s victory.

Before the giveaway, Murray said at the trophy ceremony: “I’m obviously pumped. Looking forward to a rest tomorrow. 

“I’ll get back home tonight, see my kids for Father’s Day. Hopefully I’ll get in before their bedtime and get a rest day tomorrow and get pumped for Queen’s and…”

That speech was interrupted from the stands by shouts from the family.

“Oh my God! I didn’t know they were here,” he said. “I had no idea they were coming.”

The Scot credited his family for unwavering support during half a decade of hip and other injury recovery.

“I really appreciate my family and all of my team for moments like this.”

Murray will polish his Wimbledon training with a spot in the ATP 500 event at Queen’s club which begins on Monday.

Main photo:-Andy Murray winning in Nottingham toady ©ATPTour.com

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ATP

“Play is continuous” despite Nottingham incident

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This week’s Nottingham WTA event will carry on despite a lockdown in the British city following a motorised rampage early Tuesday morning which killed three pedestrians and hostitalised three others.

Matches began on time at the 250 event where Maria Sakkari and French Open semi-finalist Beatriz Haddad Maia lead the grass court field.

A 31-year-old van driver was arrested after deliberately driving into a crowd waiting at a bus stop, killing three.

As a result, most of the city centre has been locked down for police investigations.

Main photo:- Police drag the suspect out of a white van at the scene, taser and arrest him whilst waiting for reinforcements – Courtesy GBNews

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