ATP
Coco strikes it rich!
AMERICAN sports media company Sportico released its annual list of top earners in sport during the week, with Coco Gauff topping the list for women with $22.7 million.
Gauff earned $6.7 million on court, including $3 million for winning her first Grand Slam title at the US Open and $16 million in endorsement earnings from contracts with New Balance and Head and deals with Barilla pasta, Bose, UPS and Rolex.
Nine WTA Tour players were on the list, with seven in the top 10.
Pole Iga Swiatek finished with a total of $21.9 million earned, nearly $10 million of which came in her on-court earnings, and through deals with Infosys, Visa, Polish insurer PZU, Rolex and Porsche Poland.
An obscure skier named Eileen Gu ranked third on $20 million.
Amazingly Emma Raducanu and Naomi Osaka were in the list having not played virtually at all in 2023, with Aryna Sabalenka, Elena Rybakina and Jessica Pegula ranked fourth through eighth.
Raducanu’s $16.2 million and Osaka’s $15 million came as a result of strong endorsement deals.
And some still argue women’s tennis is broke or suffering in poverty?
$84 million in earnings from this top ten graphic shows a very different story.

GAUFF, now the darling of US women’s tennis, was also named third most intriguing person in People magazines ‘Most Intriguing People of the Year awards, whatever that means, but it’s woke America, and was also named in the equally woke New York Times’ most stylish people in 2023 list, along with Frances Tiafoe.

SAD to hear Chris Evert has withdrawn from the broadcast booth at the AO, I informing everyone her ovarian cancer has returned.
“While this is a diagnosis I never wanted to hear, I once again feel fortunate that it was caught early,” Evert said in a statement released by ESPN.
“Doctors found cancer cells in the same pelvic region. All cells were removed, and I have begun another round of chemotherapy.”
Evert, 68, was first diagnosed with cancer two years ago. She completed chemotherapy in May of 2022 and was confident the disease would not return.

NAOMI Osaka was courtside at a LA Lakers game last weekend with Aussie Nick Kyrgios, before resuming her preparations for her return to tennis next month at the Australian Open.
Osaka, now 26, dressed in black – including a black pair of sunglasses as Aussie Kyrgios turned up wearing a pair of Lakers shorts and a baggy hoodie.
Osaka sat courtside for the game against the Houston Rockets as LeBron James and his team recorded a 107-97 win.
TENNIS Australia chief executive is not surprised about reports of the formation of a Super League tennis tour, as reported here on Sunday Serve last weekend.
“The premium tour for the future of the sport has been on the table for quite a few years, and getting the sport motivated and activated to look at it more openly is something that is continuing to happen, which is exciting,” Tiley said.
“I think there’s a lot of work that’s got to be done, [and] a lot of parties have got to come together, but there is a big opportunity for the sport of tennis to deliver a product in a more co-ordinated, premium way.
“There have been attempts to do it for years, but the grand slams have done extremely well in this [premium] environment and continue to do well, and they are the times in the year when the players mobilise because this is where they want to make their most money, but also get their biggest profile globally.”

WILL he won’t he? That was the story as Nick Kyrgios’s name was missing from the Australian Open entry list on Wednesday, fuelling rumours he may well not play Melbourne in six weeks time.
By yesterday, it was confirmed that Kyrgios, 28, will miss a second Melbourne event after failing to overcome a wrist injury.
“Obviously had a really tough year with injury, had that knee surgery and came back a little bit too soon and set me back a little bit, then obviously had some wrist issues,” Kyrgios said.
“So this is a very disappointing time for me, but I won’t be able to compete at the 2024 Australian Open.”

AND, will she won’t she…
Former US Open champion Emma Raducanu has announced she will make her comeback from injury at the ASB Classic in Auckland next month as she tries to earn a spot at the Australian Open, where she will have to go through the qualifiers to make the main draw.
She can currently use a protected ranking of 103 to enter tournaments because of injury, but that is not high enough to earn her a place in the main draw in Melbourne.

ONE player who will be there is former champion Caroline Wozniacki.
The Dane, who has not played Melbourne for four years, has received a wildcard in the main draw.
“Melbourne’s one of my most favourite cities in the world, and I can’t wait to share it with my family and my kids,” Wozniacki told media last week.

ON the move again … The Davis Cup could move location to Milan, says Italian Tennis Federation CEO Angelo Binaghi.
“We are ready to compete to bring the Davis Cup Finals to Milan from 2025, as soon as the ITF opens a tender,” Binaghi said last week after Italy won the event in Malaga.
“We are convinced that we have what it takes to put in place a competitive proposal.”

DEBBIE Jevans took to the London Standard newspaper during the week to push for the Wimbledon expansion plans to be approved.
Debbie who? Well the much travelled Ms Jevans, who has been described by many as serial board member with so many sporting portfolios, is the new chair of the All England Lawn Tennis and Croquet Board.
Jevans, who is a former player, used her opinion piece to argue Londoners would suffer if the expansion plan was blocked.
“It is more than a century since tennis was first played on Centre Court and since then Wimbledon has grown to be at the pinnacle of world sport,” she wrote.
“However, we can’t rest on our laurels, as in that time other events have evolved too. We are now the only Grand Slam that doesn’t host its qualifying competition on the same site as its main tournament.
“Currently our qualifying competition takes place on what is ordinarily a cricket outfield at a rented site in Roehampton. This is understandably viewed by the world’s best players as a significant weakness.”
Jevans went to argue the economic benefits of Wimbledon’s grand plan, including creating over 250 job during the construction.
OUR OMG moment….
Serena Williams took to TikTok during the week to confess she has been using her breast milk to cure a retinol-induced sunburn on her under eyes.
Williams said she was going to trial the breast milk treatment out for a week, patting it on her under eyes with a cotton pad.
The idea of breast milk being a treatment for this sort of ailment has been seen as an ‘old wives’ tale’, but apparently there’s been some scientific research that has shown it helps with atopic eczema.
“It already feels better,” Williams added after a week’s treatment.”
ATP
Zverev scratches 7-year itch with return to Shanghai SF
Alexander Zverev on Thursday made a long-sought after return to the Shanghai Masters semi-finals, booking his first final four at the event since 2019, defeating Alex de Minaur 6-4, 6-4.
The 2027 year-end No. 1 last got this far as the Covid pandemic began to surface in China in 2019. The event was not played 2020-2022, with the German making modest progress here over the past three editions since resumption.
After winning his 62nd match of the season, the 29-year-old was pleased with his performance.
“I think it was a huge step up. From just being on the court I felt both of us were playing really well.
“I was, a lot of the time, outhitting Alex, which is difficult to do from the baseline because he is so fast and he loves this kind of court speed here.
“I felt good and I’m happy with the step up from the past couple of matches.”
Zverev advanced in 78 minutes, sending over 10 aces as he defeated the Australian for the ninth time in their 13 matches.
Added the reigning Roland Garros and Flushing Meadows Grand Slam champion: “I’ve been handling pressure quite okay this year. In a way you play a bit more relaxed.
“Once Jannik (SInner) unfortunately announced he won’t play for the rest of the year, I’m 4,000 points ahead of everyone else, so I trust myself enough that I’m going to win [enough matches].
Zverev will play for the final to wrap up the Asian swing as he takes on Spain’s Alejandro Davidovich Fokina, who advanced when Arthur Gea quit their quarter-final with injury.
ATP
Zverev celebrates No. 1 status with Shanghai QF
Alexander Zverev marked his new status as sure-thing year-end No. 1 by reaching the quarter-finals of the Shanghai Masters on Tuesday by posting a fighting 7-6 (6), 4-6, 7-6 (1) victory over Alexander Bublik..
The 29-year-old German whose two Grand Slam titles this season and the absence of injured Jannik Sinner helped him into the top spot for the first time, needed to save four early set points and deal with an ank;e issue on his journey into the last eight.
Zverev moved through in just under two and three-quarter hours to set up a match with last week’s Beijing finalist Alex de Minaur, The Australian booked his spot over Karen Khachanov 6-3, 6-4.
Zverev will be playing in his 40th quarter-final in a Masters 1000 and is on the hunt for an eighth trophy this season.
He said his ankle was giving problems – but not enough to affect the match outcome.”It was kind of understandable because I have been playing a lot of tennis, which is kind of a good sign because I have been playing well.
“I’m starting to feel my body more and more but happy to get through. It was a difficult match because he has been playing amazing tennis,” he said after coming from a break down in the deciding set.
De Minaur has bounced back nicely in Shanghai after quitting the Tokyo final against Carlos Alcaraz with an adductor muscle injury.
ATP
Mind over matter as Stef advances in Shanghai
Stefanos Tsitsipas willed himself to a 401st Tour win on Monday, with the Greek advancing to the Shanghai Masters 3-6, 7-5, 6-3, over world No. 12 Taylor Fritz to reach the fourth round.
The win leaves the Greek with a 5-2 record against the American in a series dating back nine years.
The cerebral Tsitsipas credited the victory to some simple mental gymnastics.
“I was manifesting today’s match and trying to put myself in a victorious situation,” he said.
“I’ve always had big fights against him. Some of my biggest matches were played facing him on the other side of the court. I had to up my level.
“Once I started doing that, a lot of doors were open and I was really able to unleash my biggest potential out there.”
The match ended on an unusual note as the ball twice fell from the pocket of Fritz, causing each of the points in question to be replayed.
Tsitsipas missed on three match points in the mistake-marred game but secured the fightback victory a game later after two and a quarter hours.
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