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Seoul

Off-the-boil Swiatek lifts 25th career title

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Iga Swiatek made a recovery from a set down against Ekaterina Alexandrova on Sunday to produce a 1-6, 7-6 (3), 7-5 victory in the final of the WTA Seoul event to win the 25th title of her career.

The six-time Grand Slam winner from Poland got off to the worst possible start as she lost a set 6-1 for the first time since Roland Garros on June 1.

But the top seed turned the momentum to win a replay of this month’s fourth-round match against Alexandrova at the US Open.

The South Korea win in just under two and a quarter hours earned Swiatek her third trophy of the season and ran her career record in finals to 25-5.

“Honestly, I don’t know how I won it because you were playing great and I just tried to stay alive,” the winner told the finalist at the trophy ceremony.

A break in the opening game set the tone for Alexandrova before Swiatek switched into gear, breaking to begin the second set as her comeback took flight.

Swiatek took control of the second-set tiebreaker 3-0 and made it 5-2 on the way to levelling the final.

Swiatek managed three double faults to trail 2-1 in the deciding set before squaring it at three games each on her way to the trophy.

Main photo:- Iga Swiatek celebrates victory by WTATennis.com

Cincinnati Masters

Swiatek does double duty to sweep into Seoul final

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Iga Swiatek made up for lost time at the rain-delayed WTA event in Seoul, with the six-time Grand Slam champion winning two matches and losing just five games on Saturday to reach the final

The former world No. 1 got straight down to business in the South Korean capital as  she won a rain-delayed quarter-final form Friday, defeating Barbora Krejcikova 6-0, 6-3.

She then bettered that performance after a few hours of rest, crushing Australian Maya Joint with the loss of just two games to advance to the title match after just an hour on court.

Swiatek broke to love in the opening game to begin a 25-minute opening set; she moved into winning position up a double break in the second set after two breaks of the American-born Aussie.

The Pole will play the Sunday final against Ekaterina Alexandrova.

“I’ll just focus on myself and on the goals that I had before; I’ll continue to do what I was doing throughout the tournament, because it’s been working,” Swiatek said.

“The final is supposed to be the toughest and it always produces a different kind of stress, so I’m just happy that I’ve already played solid matches here.”

Swiatek will be competing in her fourth final since June with titles at Wimbledon and the Cincinnati Masters. after going more than a year without a trophy since winning a fourth at Roland Garros in 2024.

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Seoul

Raducanu waits out the rain to earn Korean win

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Emma Raducanu patiently waited out a day of rain to come back on Wednesday for a move into the second round of the WTA Seoul event.

The Brit whose decision to skip BJK Cup play in order to earn WTA ranking points paid off with a 6-3, 6-4 defeat of Jaqueline Cristian.

Victory required two hours on court  for the last-minute wildcard recipient who rallied from 3-1 deficits in both sets to advance on her first match point.

The match was originally scheduled for Tuesday, which turned into a washout day; Raducanu next plays fellow Grand Slam champion Barbora Krejcikova.

“It hasn’t been easy — I feel like I’ve played this match for the last three days,” Raducanu said. “To have pulled through after waiting, I’m super pleased with how I came through. 

“Tough conditions, very slow – long rallies, long points. So happy to have gotten through.”

Raducanu was outhit by her Romanian opponent, with Cristian striking 25 winners to 15 for the Brit.

The winner salvaged seven straight break points before losing serve on Cristian’s eighth attempt with the Romanian weighed down by 38 unforced errors.

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Nottingham

Raducanu marketing magic evaporating fast for sponsors

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The Emma Raducanu gold dust seems to be nowhere to be found, with the Briton who won the 2021 US Open from a qualifying start to burst into tennis notoriety seemingly a spent commercial force.

In the nearly four years since her unlikely New York triumph, the suburban Londoner has managed a mere two semi-finals – In Seoul, 2022 and last summer on grass in Nottingham.

With a 47th ranking, the former teenaged tennis princess is being left behind, not helped by a revolving door of coaches, reportedly choreographed by her Romanian-born father.

British tabloid media have been keeping score on the vast Raducanu sponsorship portfolio – and are issuing warnings of trouble.

Her first big financial hit may have arrived, with London’s Mail reporting that she and Vodafone have parted company, with her nearly USD 4 million contract now up in smoke.

Raducanu signed that deal in the heady days following her Grand Slam win. She was also snapped up by others including British Airways, Dior, Porsche – 2024 reports that the company took back her complimentary sports coupe have yet to be verified.

But she tellingly withdrew from this week’s massive Porsche WTA event in its home city of Stuttgart, Raducanu’s remaining sponsors rs include Tiffany & Co, Evian and HSBC along with kit sponsor Nike and racquets by Wilson. 

Main photo:- Emma Raducanu with her sponsored Porsche coupe in 2024 – © Porsche

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